Five ways to market your aesthetic clinic
Competition is fierce in aesthetics with more and more people looking for aesthetic treatments and more and more clinics opening Five ways to promote an aesthetic clinicup. We offer a ‘Power Hour’ which will give you one hour of entirely marketing advice from the industries leading marketers. You can find out more HERE.
It has never been more important to market your aesthetic clinic or services to get as many customers as possible into your practice - and to keep them coming back!
A marketing strategy for your aesthetic clinic is a very personal thing to your business, your objectives and your service offering. A well thought through strategy and marketing plan attracts the RIGHT kind of customers, increases your profit margins and increases client retention. If however, you are short on time here are five quick aesthetic marketing ideas that will help you attract and retain profitable aesthetic clients.
How to attract clients to your aesthetic clinic
Tap into trends on your social channel
Last year Morpheus8 was trending because of the fantastic results it had for Judy Murrey. Keep your eyes peeled in the media and online for what's trending and capitalise on it. As I write this ‘slugging’ is trending on TikTok and Insta and some savvy practitioners are using the trend to talk about such subjects as what slugging is good / bad, what treatments give similar results, hydrating treatments, treatments for skin texture, products that give a better occlusive effect that vaseline - i.e the point is, use these trends to find your own voice and tap into trends.
Consider paid for social
Google paid search (PPC) has increased significantly in cost (cost per click) as there are more and more competition entering the marketing. Paid for social is still showing good returns though. Consider some location-based targetting and use your website visitor data to ensure your targeting is as tight as possible. And my number one tip for the ads… put yourself in the shoes of your audience, what do they want to hear and know. This is the biggest mistake I see in aesthetic clinic marketing: clinics broadcasting to their audiences, saying what they want to say rather than thinking through messaging from a clinet’s perspective…
Content marketing and before and afters
Everyone knows how powerful before and afters are but clinics rarely gather and use them consistently. Think about how they are presented and make sure that your team are following guidelines to garner and use them - there genuinely is no better way to sell a treatment!
Two ways to retain your clients and increase their frequency and retention rates
One of the most underused and valuable marketing channels for existing customers is email. It’s not just a case of sending out a newsletter each month that no one reads, use it strategically to:
Garner valuable feedback about their experience in your clinic
Solicit reviews for trustpilot / google reviews etc
Suprise and delight with loyalty rewards - free mini treatments/gifts / VIP access
Reengage lapsed customers, haven’t seen them in a while? Find out why
Launch a curated treatment package that idea for that time of year just for your database (giving people a reason to sign up)
Clinic events / celebrations
Although COVID has changed the way we gather and socialise events or special themed weeks / months (even virtual ones) are a great way to retain loyal clients and increase spend in your aesthetic clinic. Again, some clinics do this so badly, a glass of warm prosccco is no longer enough to get people through the doors, you have to think about the value your customer wants. We’ve recently run one with a clinic chain working in conjunction with their product house. Every customer got a one on one product consultation and compleyely tailored skincare kit alongside a voucher for a peel and LED at a later date - and we all know that the easiest way to see to someone is to be in front of them! Get creative with your event ideas and think about how you can engage your clients experientially
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