Google's 'Medic' update and how it could be affect your clinic's SEO
Google are notoriously oblique about their algorithm updates and have a standard statement when releasing updates, often saying that they...
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Why Superdrug’s launch of injectables is great for our industry
Superdrug’s move earlier this month to provide Botox and fillers seems to mark a tipping point in mainstream acceptance of cosmetic...
Why client retention is critical for a successful practice
It’s a universal truth that client retention is cheaper than acquisition and that loyal clients will be your most profitable – they tend...
Misogyny, alive and well in our industry?
I always take some time on a Friday to reflect on the week and to set some goals for the next one. This Friday however I’ve been too...
The nightmare client and how homecare is just as important as a treatment
Photo by Anna Sullivan on Unsplash I caught up with a friend over the weekend and the first thing I noticed about her was her skin, not...
Discounting - a four letter word
AKA Why deep discounts are a terrible way to get new clients Over the last decade, the hunger for deals and offers has become insatiable....
Client retention, why it's important and how to improve it
Clinics and practitioners spend a huge amount of time, effort and money attracting new clients and yet retention is often misunderstood,...
Clinic retail: How to grow your sales and create loyal clinic clients
One of the biggest trends affecting beauty services providers (pureplay beauty and aesthetics), is the rise of the ‘skintellectual’ a new...
LC Meets: Haute Custom Beauty
I am a bit of a skincare nut, always have been since I launched my own (very shortlived) bodycare brand back when I was 13 (I basically...
5 reasons why your therapists are your biggest asset
Photo by Toa Heftiba on Unsplash I had an interesting meeting last week, a clinic owner was struggling with her team, the retention rate...
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