Getting high on your own supply
Getting high on your own supply – Why a bought social media following can give a false impression and why marketing / comms is critical...
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5 Simple Email FLows to add ££££ to your bottom line
Email is one of the most underused (and cheapest!) marketing tools for aesthetic practitioners that can genuinely add tens of thousands...
Five ways to market your aesthetic clinic
Competition is fierce in aesthetics with more and more people looking for aesthetic treatments and more and more clinics opening Five...
Search Trends in aesthetics
I wanted to start the year off by sharing some data I’ve been looking at around Google search trends and aesthetics. There are a couple...
2020 - The Year Ahead
One thing I do every December is to spend some time sitting down and looking at what the industry is doing and what trends I see growing...
Responsible Marketing In Aesthetics
The aesthetics industry has become crowded over the last few years, and with increasing numbers of aesthetic clinics, medi-spas and...
25% of Skin Renew at Superdrug clients are male
Once year since the controversial launch of Skin Renew injectables at Superdrug, the brand has published some fascinating insights into...
Only got time for a quickie? twenty marketing actions that will take less than 15 minutes
A few of my clients are so overwhelmed by the concept of marketing, they see it as an enormous time-sucking monolith. Keen to bust this...
The New Rules of Instagram Marketing
The Instagram algorithm is changing, many of our clients are seeing falling engagement from previously engaged audiences, rumour has it...
Ten top tips to get traction on Instagram for aesthetic clinics
Instagram is awash with aesthetic clinics and more and more clinics are realising the commercial value to their business. In this article...
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