Getting high on your own supply – Why a bought social media following can give a false impression and why marketing / comms is critical...

Email is one of the most underused (and cheapest!) marketing tools for aesthetic practitioners that can genuinely add tens of thousands...

Competition is fierce in aesthetics with more and more people looking for aesthetic treatments and more and more clinics opening Five...

I wanted to start the year off by sharing some data I’ve been looking at around Google search trends and aesthetics. There are a couple...

One thing I do every December is to spend some time sitting down and looking at what the industry is doing and what trends I see growing...

The aesthetics industry has become crowded over the last few years, and with increasing numbers of aesthetic clinics, medi-spas and...

Once year since the controversial launch of Skin Renew injectables at Superdrug, the brand has published some fascinating insights into...

A few of my clients are so overwhelmed by the concept of marketing, they see it as an enormous time-sucking monolith. Keen to bust this...

The Instagram algorithm is changing, many of our clients are seeing falling engagement from previously engaged audiences, rumour has it...

Instagram is awash with aesthetic clinics and more and more clinics are realising the commercial value to their business. In this article...